JAMAICANOBSERVER.COM: SKIN BLEACHING A GROWING PROBLEM IN JAMAICA ««(FULL STORY)

"KINGSTON, Jamaica (AP) — Mikeisha Simpson covers her body in greasy white cream and bundles up in a track suit to avoid the fierce sun of her native Jamaica, but she’s not worried about skin cancer.

The 23-year-old resident of a Kingston ghetto hopes to transform her dark complexion to a cafe-au-lait-colour common among Jamaica’s elite and favoured by many men in her neighborhood. She believes a fairer skin could be her ticket to a better life. So she spends her meager savings on cheap black-market concoctions that promise to lighten her pigment.”

This makes me feel so angry, sad, and helpless.

This is an ongoing problem without a solution it seems. This happens in the U.S., in Africa, in the Caribbean, in South America…affecting all people of color (black, latino, asian, etc) who want to fit the Western ideal of beauty.  What can I do??  How can black women everywhere feel empowered…beautiful…without going through these harsh processes of self-mutilation???

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